CLIENT OBJECTIVE
As a leading expert and lecturer in the areas of Canadian tax and personal finance, Jamie Golombek was seeking an online brand identity with a website through which he would provide his audience – financial advisors, the media, and the general public – the following:
- Answers to tax questions and the opportunity to discuss tax issues.
- Search to current and archived articles he has written for the multiple publications.
- Media Releases
- Additional information about Jamie Golombek.
SOLUTION
A branding and design development process was used to identify an effective brand to convey the look, mood and tone the client required.
- Reliable and informative
- Superior
- Professional
- Profitable
- Interactive
- User-friendly
- Fresh
- Fun
- Easy to understand (conventional language)
RESULTS
Jig Technology successfully created a professional online presence that enhances Jamie’s presence both online and offline. This increased exposure has helped Jamie being a highly sought after financial expert. In addition is has allowed Jamie to communicate with his audience and showcase his publications.
JIG Assistant